Laundry Detergent
Daia Smart Liquid Detergent is formulated with the Smart ION Technology™ which pulls out and repels dirt from re-attaching to cleaned clothes. This will give you the best laundry experience-Effortless, No Soaking & No Scrubbing. Worry-Free Clean!
Smart Washing, Smart Living.
Total Clean
FOR EFFORTLESS, WORRY-FREE CLEAN
The high-performing detergent that removes tough stains and bacteria quickly, even at hard-to-clean
collars and underarm. Total clean for every inch of clothes.
Total Colour
FOR CLOTHES LOOKING LIKE NEW, WASH AFTER WASH
The high-performing formula that removes tough stains and bacteria. Also, it provides clothes with colour
protection and fabric care.
All-In Softergent
DETERGENT + SOFTENER + FINE FRAGRANCE
An all-in detergent that cleans, disinfects and softens with fine fragrance. Get spotlessly clean laundry
with happy scent. Clothes are so soft that they are easy to fold & iron.
All-In Softergent Sakura Bloom
DETERGENT + SOFTENER + SAKURA PERFUME
An all-in detergent that cleans, disinfects and softens with fine fragrance. Get spotlessly clean laundry
with the freshness of blooming Sakura. Clothes are so soft that they are easy to fold & iron.
All-In Softergent Jeju Camellia
DETERGENT + SOFTENER + CAMELLIA PERFUME
An all-in detergent that cleans, disinfects and softens with fine fragrance. Get spotlessly clean and fresh laundry with the sweet fragrance of Korean Red Camellia. Clothes are so soft that they are easy to fold & iron.
Daia® Hijab All Day Freshness
SWEAT ODOUR CONTROL, ALL DAY FRESHNESS
The advanced formula delivers high performance as it eliminates all odour during wash and neutralizes sweat malodour during wear*. Clothes are clean and kept fresh all day long. Fresh for Hijab, Fresh for Family.
* based on an internal panel test with 30 respondents.
Daia, a laundry & homecare brand originated from Indonesia. It has the same pronunciation (previously sound) as Daya which means Power in Bahasa.
The brand forays into Malaysia started off with Floral Freshness Powder Detergent which launched in 2000.
Launch of Daia was very well received. The brand is now the leading brand within the premium tier powder detergent brands and achieved many awards such as Super Brand Award and Brand Equity Award.
Daia Powder Detergent is formulated with powerful “Triple Enzyme Technology” for fast-acting, active bio-foam breaks down different types of stubborn stains even from within the fabric and removing odour thoroughly so you can have spotless cleaned clothes.
EAU DE PARFUM
Daia Powder Detergent Eau De Parfum has an EXCELLENT CLEANING POWER with Perfume created by WORLD CLASS Fragrance House for absolutely clean clothes and you can indulge in the luxury perfume scent on your clothes everyday. Now, you can enjoy the inviting perfume from your clothes and mesmerises everyone around you.
LEMON CITRUS
Daia Powder Detergent Lemon Citrus has an EXCELLENT CLEANING POWER with fresh lemon fragrance scent absolutely clean clothes and leaves clothes smelling fresh even when indoor dry.
Keeps you feeling fresh all day. Your laundry is now deeply cleansed and protected from odour.
COLOUR SHIELD
Daia Powder Detergent Colour Shield with its EXCELLENT CLEANING POWER to clean your clothes effectively and ACTIVE COLOUR BOOSTER that forms protective layers. Colourful clothes always stay bright and like newly bought!
WHITE ACTION WITH 99.9% ANTI-BACTERIAL
Daia Powder Detergent White Action formulated with ANTI-BACTERIAL FORMULA to kill 99.9% of germs and formulated with ACTIVE WHITE BOOSTER that brightens whites and prevent dullness & yellowing.
Your laundry is now deeply cleansed and protected from anti-bacterial and odour
SOFTERGENT
Daia Powder Softergent is 1st* Powder Detergent added with Real Softener for absolutely clean clothes, leaves clothes touchably soft with fresh and long lasting fragrance scent and smell good all day long.
Your laundry is now so clean, so soft and so fragrant!
SOFTERGENT SAKURA BLOOM
Daia® Powder Softergent with Sakura perfume and added with Real Softener. The Gold standard of laundry detergent for a spotless clean, extra soft with fresh and long lasting Sakura perfume on your cleaned clothes.
Softergent Jeju Camellia
Daia® Powder Softergent with Camellia perfume and added with Real Softener. The Gold standard of laundry detergent for a spotless clean, extra soft with fresh and long lasting sweet fragrance of Korean Red Camellia on your cleaned clothes.
Daia ® Hijab All Day Freshness
Daia Powder Detergent Hijab has an EXCELLENT CLEANING POWER with Sweat Odour Control that eliminates all odour during wash and neutralizes sweat malodour during wear*. Clothes are clean and kept fresh all day long. Fresh for Hijab, Fresh for Family.
* based on an internal panel test with 30 respondents.
BOOM Powder Detergent with ATOM POWER™ provides powerful cleaning efficacy that removes stubborn stains effectively. It freshens clothes
with pleasant and lasting fragrance. Experience the powder detergent efficiency at an affordable price.
FLORA SEGAR
BOOM Powder Detergent Flora Segar leaves a fresh and long lasting pleasant floral fragrance on your fabric or clothes.
LIMAU NIPIS SEGAR
BOOM Powder Detergent Limau Nipis Segar is blended with refreshing lime fragrance that keeps your fabric or clothes fresh.
COLOUR CARE
BOOM Powder Detergent Colour Care protects your coloured fabric and leaves fresh rose scent on your clothes.
ULTRA BERSIH
BOOM Powder Detergent Ultra Bersih penetrates into your clothes fiber and keeps your clothes clean & bright.
Daia Detergent Bar has great cleaning power & efficiently removes stubborn stains, gentle on (previously to) skin, and contains a fresh fragrance scent that keeps your clothes smelling nice all day long. Each variant has its distinctive functions that fits your need. The real expert in washing.
FLORAL FRESHNESS
Excellent Washing Power with long lasting Floral Freshness scent for absolutely clean clothes and smelling nice all day long.
LEMON CITRUS
Excellent Washing Power with fresh lemon fragrance scent for absolutely clean clothes and leaves clothes smelling fresh even when indoor dry.
WHITE ACTION
Excellent Washing Power keeps white clothes brightly clean.
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