Brand that Stands the Test of Time

Brand that Stands the Test of Time

2002 - BRONZE ((Daia)

2003 - SILVER (Daia)

2025 - SILVER (Daia)

2026 - SILVER (Daia)

2007 - GOLD (Mi Sedaap)

2008 - GOLD (Mi Sedaap) 

A recognition of brands that have successfully earned strong consumer trust, positive perception, and long-term loyalty. It is not built overnight, but through years of consistency, reliability, and meaningful connection with consumers.

Our multiple recognitions in this category reflect the strength of our brands in the hearts and minds of Malaysians. By continuously delivering products that meet everyday needs while maintaining high standards of quality, we have built a reputation that consumers can depend on. 

This achievement highlights our commitment to creating brands that go beyond functionality—brands that families welcome into their homes and trust in their daily lives. Strong brand equity is a cornerstone of sustainable growth, and it brings us closer to our vision of becoming the premier FMCG company in Malaysia.

As markets evolve and consumer expectations grow, we remain committed to strengthening this trust through continuous innovation, product excellence, and customer-centric solutions.