Mi Sedaap, in collaboration with TV3, Pepper Labs and Dapur Digital, further enlivened the Ramadan spirit through the Jom Berbuka Bersama Mi Sedaap roadshow series. This on-ground activation was a special extension of TV3’s Jom Berbuka programme, fully sponsored by Mi Sedaap to connect directly with communities throughout the holy month.
Each session featured cooking activities with celebrities at the Pepper Labs kitchen before the meals were distributed to approximately 350 recipients at every location. The roadshow series was also enlivened with various games and activities to entertain the PPR communities who supported our initiative. In addition to engaging with residents, Mi Sedaap also contributed Kongsi Rezeki boxes containing daily essential items to Dapur Digital partners, consisting of single mothers and housewives, in line with the tagline “Kongsi Rezeki, Nikmati Rasa Asli Mi Sedaap”.
The Jom Berbuka Bersama Mi Sedaap series concluded at PPR Hiliran Ampang and was attended by Media Prima’s Acting Chief Operating Officer of Television Networks and Content, Farah Shamsudin, as well as Gentle Supreme Sdn Bhd Regional Manager, Ng Hock Guan.
The three roadshow series were successfully held at strategic locations:
• PPR Wangsa Sari (21 February): Featured popular mother-and-daughter duo Nabila Huda and Keisha Laila, hosted by TV3 personalities Zati Nizam and Asyraf Jamaluddin.
• PPR Sri Perlis 2 (28 February): Featured comedian couple Angah Raja Lawak and Wawa, together with hosts Syahira Izzati and Asyraf Jamaluddin.
• PPR Hiliran Ampang (3 March): The finale location featuring Chef Fazley Yaakob and Fariedz Fazley, hosted by Syahira Izzati and Asyraf Jamaluddin.
This collaboration created opportunities for TV3, sponsors and strategic partners to strengthen relationships and engage more closely with viewers and consumers. The initiative reflects a shared commitment to spreading the blessings of Ramadan with the community, while remaining relevant and close to the hearts of Malaysians. It is hoped that this collaboration will continue in the future to provide ongoing benefits to the community.
